According to survey by Indian Market Research Bureau, 80% of Indian diets are deficient in Protein. Naturell India which was the first to bring granola bars to India, launched healthier chips or snacks in India, “Max Protein Snacks.” These protein snacks cater to the snacking mass with air-puffed snacks. They are made of 7 healthy grains and slightest portion of Rice Bran Oil used which is not heated to make it healthier.  45gms packet of snacks contains 10gm Protein which is highest among all available snacks in India.